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Procter & Gamble

Visual Communications Design

Prior to my assignment in the Information and Decision Solutions group, incoming assignement was with the Visual Communications Design (VCD) group within Human Resources. I led the assessment, design, and delivery of business to business marketing collateral, media, and tools in a way that optimized P&G's ability to win in the marketplace. My primary role was to provide business to business marketing communication design management for global leadership up to and including AG Lafley.

Corporate communication. The primary responsibility I held within VCD was the direction and design of business to business communication collateral, including their version of a logo – the personality expression – for global business segments and units worldwide and to embrance and promote an emerging P&G brand identity overhaul. I also worked closely with External Relations and partnered on several projects on various identity pieces. Personal Expression samples >

Human Resources

Life Cycle of a Candidate – Provided brand identity, internal communication collateral, including website, flyers, and tradeshow / roadshow collateral for North America Talent Supply organization.

Executive Leadership Program. Provided brand identity generation, internal communication collateral, training materials, and intranet website design and development.

IT Pathways. Provided brand identity and external communication collateral for this college recruiting program.

Upstream Innovation Strategies

The GYM. Marketing communication collateral and B2B website for collaboration center, using methodology from their IDEO partner.

InnovationNet. Led cross-functional team in Intranet portal integration, requiring overhauling its brand equity, providing internal communication collateral, and tradeshow / roadshow marketing collateral. The business stakeholders participated in The GYM, to ensure successful ideation and initiative adoption.

Consumer Marketing Knowledge

Business Development. An annual competition among P&G marketers involved creating vying for the opportunity to participate in a formal presentation for CEO AG Lafley, to showcase their efforts.

Another annual event was assigned to me the first year and I was approached the second year due to the first year's successful campaign, where I provided design management of the Household Care Summit program, incorporating the Mission Possible theme, which included event and marketing communication collateral, and video bookends.

Global Business Services

Solutions Center. Design management of global initiative, using exhibit space and emerging technologies for service presentation of joint business value business planning and transformation.

Win in GBU. Management of this project, working directly with the business' Vice President and the sponser's Human Resources program manager. My primary contribution was the research and writing of the brochure itself, along with the art direction of the assigned design firm, Ruttle Design Group.

Get Back 30 Minutes. Project management and art direction for global initiative involving core services, emerging technologies, and productivity tools and systems. Managed and provided design of promotion, including posters, flyers, catalogue, interactive modules, and tradeshow / roadshow collateral. Received formal recognition from top leadership formy contribution to this program.

Business to Business Capabilities. Design and project management for a key Goblal Business Services group's business to business information folder and inserts to showcase solutions and services.

Due to confidentiality issues with showing work, the above samples are just a small representation of the design and management of branding and design projects while in the VCD group. I chose to leave this group after a couple of years to expand my horizons in new media, and was accepted in the Information and Design Solutions group, where I was no longer contributing in the design managment capacity but, rather, in the management of interactive projects within the newly developed group, iMPower within Consumer Solutions. There, I head up Personal Health Care products' interactive projects as well as developed a standardized global interactive scorecard.